Social Media Optimization

expose yourself…social media marketing that works

What We Do

We increase visibility in local search and social media sites giving your company greater access to new customers and increased revenue.

Distribution is key to greater online exposure. With proven white hat techniques, your message is indexed and ranked FAST!

Receive your no obligation consultation. 520-280-2715

June 21st, 2010

Home Health Care Marketing Online

Internet users in the US conduct 5 billion searches every month directly on major search sites, and a recent Harris Interactive Poll reported that more than 83% of consumers now research healthcare information online.

Imagine how many of those Internet users are actually prospective patients in your area looking for the home health care services you offer, and the money you may be leaving on the table.

Search engine marketing is going to revolutionize the way you use your website and how the internet will reach the clients your are giving away to your competition everyday- saving you money and increasing ROI.

Consumers are shifting from more traditional types of media consumption to the internet in a new online world. Every day seniors are using the internet to research living options for their parents and themselves. A 2006 Pew Internet study found that 84% of people aged 50-64 reported using the internet for information gathering.

As this segment of the population continues to become more internet-savvy and more interested in learning about thier options, your organization’s website will become an ever-increasingly critical part of doing business.

Building word of mouth, creating a referral pipeline, and providing proof of care are still the backbone of an effective home healthcare marketing strategy. However, the dramatic change is how the public demand will effect the way you create this referral dialogue. The availability and the amazing functions of the internet and smart phones have changed how the public expects to receive messages, and to stay in contact.

According to Deloitte data, 2009. Baby Boomers are using social media in huge numbers; this age demographic was the fastest growing among Facebook users, with women 55+ leading the way (+175%) and men 55+ trailing just behind (+138%).

There are significant opportunities online to measure and improve the efficiency of your website visibility in the search engines, social media, and video sites. We have developed a search engine marketing platform to optimize the sources that provide the best return on marketing spend by targeting your local online market.

Our home health care marketing gives your business access to literally thousands of daily searchers, efforts that will produce the most profitable customers. We intended to raise the visibility of your website in the search engines and social media sites across a broad section of targeted keyword search phrases.

By providing content-rich media to the search engines, we are able to position your home health care business as a leading provider and expert in the field of home health and private care through the use of various internet marketing tools including:
· Targeted Keyword Research
· Video Marketing
· Article Marketing
· Social Media and Web 2.0 Properties

As a result, your agency presents an exclusive, branded look that routinely increases your visibility to the private care client segment and targeted referral sources.

The quality and volume of our media distribution will launch your home health care business onto the search engine results pages and rank them above the competition. The goal of the initial media blast is to put your home health business on page one of Google™ searches and to increase traffic and brand recognition within days from start date.

All of this is designed to increase client base and revenue without substantially increasing the advertising budget, while at the same time establishing your home health care business as the premier home health and private care provider. Continued keyword targeting and SEO maintenance will keep the website on page one of relevant searches while increasing the volume and range of keyword search phrases

You have a unique opportunity to get in front of the competition and position your business online, as the premier home health and private care provider in your area.

By dominating the search engine results pages, your business will gain exposure and market share that is now being left on the table. Your website can now be a very powerful addition to your marketing arsenal. I would be happy to meet with you to discuss in detail the benefits of Search Engine Marketing for marketing home health care industry and answer your questions.

David Loren Sullivan

520-280-2715

May 24th, 2010

Scottsdale Social Media Optimization

For the first time in history more people are using the internet than the phone book to find local businesses in areas like Scottsdale.

It’s no longer necessary to have a yellow page listing or advertise in the local newspaper. It is expensive and ineffective. All the major search engines have become the source for new customers and social media profile pages allow businesses to brand their business information on multiple sites. Very powerful for inclusion into the search directories.

Local search is the term used to describe the action people take when utilizing the internet to find information about a local business, say like, Scottsdale Nail Shop. Google has paved the way in local search. Showing up on page one of Google for multiple listings can be like having your business on the corner of the most prominent intersection in town.

Search engines want to provide the most relevant information to the user. So naturally if someone is searching online, the top results will show recent updates for businesses that provide that product or service. We know that you want your business to be there!

Local search results are the first thing to show up for many online searches. With smart phones being so prominent it is imperative to have multiple social media and local search listings for your business. Cell phones return local search results and even offer clickable links to dial a business number. This makes is so convenient to the end user. If you are not listed at the top, no one is going to be calling.

Social Media Optimization and local search is much more than just one link on one page. With local search listings you can add video, hours of operation, pictures, links to areas of your website, and even coupons! The search engines want to show your business to local markets and give this to you for FREE.

If you as a business owner, are not willing to take advantage of this powerful tool, you are missing out on a stream of revenue and new customers. Sure it takes time to learn how to do it, or you can easily hire us monthly, to do this for you. It is imperative that you take full advantage of this amazing gift the search engines give you for free.

Now is the time to transition some of your marketing budget towards the internet. Using internet marketing in Scottsdale is a great way to have a presence in local search, generate extra sales and find new customers.

Another great thing about social media optimization and local search is that it can be affordable to break into and you can track the results! The future is online search and more and more people will be using the internet to find local businesses in Scottsdale or any local area. There is no better time to get your business into local search positions and to start reaping the rewards it will bring.

April 26th, 2010

A Note On Search Engine Marketing

The strategy for generating sales on the internet begins with understanding the online business model and using it effectively. Whether you offer an online or offline product or service, the model is the same. The two key factors of this business model are having a website with a sales page, and more importantly driving traffic to that website. Anyone can build or buy a website, but using keyword optimization that will get a website seen by potential buyers is the secret to online success.

Traffic is essential to online sales, the more traffic you receive, the more people you can reach via the internet. There are effective ways to generate online traffic by getting organic listings that will cut the cost of advertising. Understanding how the search engines work and what their spiders do will improve your online sales.

The most important key to on-site SEO is the blog or article title, and the use of keywords in that title. Knowing the words and phrases people enter into the Google search bar and how to use them is the trick. There are free keyword tools and tactics that will help you to get first page results in a Google search, it seems they are being used ineffectively or not at all.

Over 80% of websites are optimized for the wrong keywords. Doing proper keyword research and then choosing the best keyword phrases will make the difference in getting found or being lost amid the billions of websites online. The biggest mistakes are using keywords that are extremely competitive, not using the right keyword combinations, and not using them in the titles of you websites, blog posts, or articles.

SEO experts recommend starting with a free keyword suggestion tool to give you a broad idea of the words and phrases actually being searched for. Then, methodically input them into a keyword difficulty tool that will give you an idea of how easy it will be to get ranked for that keyword.

Choosing the most popular keywords will work great for expensive pay per click advertising but will take an incredible amount of time and effort to show up in an organic search. It may be a challenge but finding keyword phrases that have good search volume and a low level of difficulty will be worth the effort. Good keyword phrases can make you a lot of money.

Use your keywords in the title of your website and blog posts. It is also important to use these same phrases in the anchor text of your articles. Optimizing your website effectively will improve traffic to your pages. Converting that traffic to sales may take some testing and tracking. Having a beautiful website alone will not create sales.

Over and over I see very nice websites that are using keyword optimization but are missing a call to action for the reader. These websites are full of information about the company product, which is fine, but without effectively leading the reader through a sales funnel they will fail to generate a high level of income. Putting all this together requires the time, know how, and patience.

Tags: Keyword Research, Search Engine Marketing, SEO

April 3rd, 2010

Tax Breaks for Home-based Businesses

Tax Breaks for Home-based Businesses Go Unclaimed

John Spano, Esq. – Apr 2010

Millions of American businesses are run out of homes, and for good reason. It’s the most direct way to start, and the cheapest way to build an enterprise. Those benefits are obvious in the tough economy–-but for too many entrepreneurs, one simple advantage of working at home is not so easy to see: a gift from the federal government.

If you run one of the millions of home-based businesses in America, you might be missing out on a great way to save money. Some 53% of all small businesses are home-based, according to government statistics. But only a tiny fraction claim the tax deduction allowed for home operations. With 7 million businesses potentially qualifying, why do only 2 million take advantage?

Don’t Cave to the Fear Factor

First, the fear factor-–many home-based business owners are afraid that claiming the lawful tax breaks might lead to an audit. Second, figuring the deduction can be complicated.

“This provision is designed to benefit the smallest of small businesses,” said Dillon Tayor, assistant chief counsel to the Office of Advocacy of the Small Business Administration. “It becomes more and more important as more people are working at home because the economy is bad.”

To claim the deduction, the business owner needs to play by the IRS rules. The space used for business may not be used for anything else. It can be a whole room, or a portion of a room. Figure the square footage your home covers, and then calculate the amount that is devoted to your home office. You can claim the same proportion of electricity, insurance, rent or mortgage or other related business expenses.

Business and Nothing But Business

In addition, the space must be used regularly for business, according tax expert Don Schippa, of Detroit-based Tax Research Services. “The rules are simple. The biggest hurdle is that it must be an exclusively-used area. A desk in the family room won’t qualify if it’s accessible to the kids playing video games,” Schippa said.

In general, business expenses are the cost of carrying on a trade or business. These expenses are usually deductible if the business is operated to make a profit, according to the IRS.

Zoning, Safety, and the Home Environment

The tax concerns, of course, don’t come up until you’ve considered other factors, such as whether local zoning regulations allow you to set up at home, whether you can conduct your business safely there, and whether personal contacts related to your business can be integrated effectively into in the home environment.

And if your startup is under water, there will be no immediate benefit. The home office expense cannot add to your loss, but the expense can be carried forward to offset profits in the future, when your enterprise takes off.

Making it Simple

The IRS is pushing for greater simplicity in processing home business deduction claims. A simple solution would be to add an option to the current tax procedures which would allow business owners to claim a deduction in the same way taxpayers can now claim standard individual taxpayer deductions–just by filling in a single line on the tax return.

“This should be as simple as possible,” Taylor said. “The deduction is already on the books. This change would only make is possible for the people who deserve it to take it.”

For more information please visit:

IRS.gov

IRS Small Business Tax Workshop Lesson 4